Remaining Relevant, Competitive and Alive

Social media is a relatively new phrase in our all business vocabulary. It's probably at the same point in its evolution from jargon term to everyday word as the term e-commerce was in the mid-90s.

At the time many of the world's best business schools changed their curriculum and even their school names to reflect the impact they thought e-commerce was heaving on the world of business. There was a scramble to understand how to harness the power of e-commerce. You could hear the heartbeats of entrepreneurs as they ran toward this new frontier. There was discernable fear among the established brick-and-mortar folks. There were sages and cynics. It was an exciting time to be sure. What did all these people have in common? They wanted to make sure that their organizations remained relevant and competitive in a world where the rules were changing.

So here we are with social media and the same thing is happening!

There's a scramble to understand. But social media encompasses a much broader range of players, activities and rules than e-commerce ever did. Arguably, e-commerce is a component of social media. In a survey conducted nearly 2/3 of the people surveyed did not feel as thought they could offer an exact and meaningful definition of social media. Practically all of them felt that social media was going to impact their lives and the way we all do business.

It doesn't require an MBA or years of business experience to conclude that when people can't define something, but overwhelmingly believe it will impact their lives and the business environment around them, perspective becomes crucial to success.

So how do we aim to offer you perspective?

By organizing ready to go packages and a companion web site that will help you digest the basic facts, terminology and applications of social media. We will help you develop and implement a social media strategy that is customized for your organization.