The primary goal of any business is to make money. This generally means selling more goods or services to a growing customer base. Selling, advertising and promoting what your business does, is crucial to your success and you'll find hundreds of helpful hints, tactical tidbits and expert advice in these areas. Making money also depends on creating innovative products or offering compelling services that solve new problems or old problems in a new way. Developing, positioning and perfecting products and services requires something different from sales and advertising, it requires good marketing. Too often people confuse marketing with advertising and sales.
There's more to it than that . . .